Modelo protesta por la salud mental en el desfile de Gucci

Se sintió profundamente ofendida por las prendas de la colección

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modelo protesta salud mental gucci ss20 mental health is not fashion
Foto: GettyImages, Gucci SS20
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Este domingo por la noche, la firma italiana Gucci cerró por primera vez el calendario de la semana de la moda de Milán con su colección primavera/verano 2020, la cual se presentó a las afueras de la ciudad en un recinto completamente blanco con una banda transportadora (como de aeropuerto) en la que los modelos caminaban a gran velocidad frente al público.

Con un monólogo a diferentes voces de fondo diciendo cosas como, “ni si quiera sé qué es ser normal” y “solo quiero ser feliz” (simulando alucinaciones de esquizofrenia), comenzó el desfile con una veintena de modelos descalzos con atuendos blancos simulando camisas de fuerza, y en plena pasarela una modelo protestó diciendo, “La salud mental no es moda”.

modelo protesta salud mental gucci ss20 mental health is not fashion
Foto: GettyImages, Gucci SS20
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Escrito con pluma al último momento sobre la palma de sus manos, la modelo Ayesha Tan Jones esperó al momento en que pasara frente a las cámaras para mostrar su declaración en contra de la “fetichización de las enfermedades mentales”. Unas horas después, confesó a través de su cuenta de Instagram que se sintió profundamente ofendida por las prendas.

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Hello ✨ I just want to say Thank You for all the support so many of you have given me since I lifted my hands in peaceful protest on the Gucci Runway show yesterday 💖 I feel very blessed to be surrounded by supportive comrades, and to know that there are so many people sharing support online for this action ✊🏽 I want to use this opportunity to remind people that this sort of bravery, is only a simple gesture compared to the bravery that people with mental health issues show everyday. To have the bravery to get out of bed, to greet the day, and to live their lives is an act of strength, and I want to thank you for being here and being YOU ! ☀️ The support people have shown to my act is more than I could imagine, so I only trust that we will share this same support to our friends, siblings, loved ones, acquaintances, internet friends or even strangers, who might be going through tough times with their Mental Health. Showing up for them may come in many forms, check in via text or DM, listen to them with patience and without judgement, offer a helping hand with household tasks like food shop, cooking or cleaning, regularly remind them how amazing and strong they are, but also that is okay feel the feels too, Lets show up for people with mental health and help end the stigma together !🌻 Many of the other Gucci models who were in the show felt just as strongly as I did about this depiction of straightjackets, and without their support I would not have had the courage to walk out and peacefully protest. Some of us have chosen to donate a portion of our fee to mental health charities who are doing amazing work for people today! Below are tags to some amazing charities that I encourage, if you have the resources and capacity to, please donate in any way you can, and in my linktree ( in bio ) is a google doc to websites for more charities ! <3 Also, please comment any other Mental Health organisations globally you would like to support and share, as my resources are UK/US based currently 💫 blessings, love & rage – Ayesha / YaYa 🌈 ✨ ✨ ✨ @mindcharity @mermaidsgender @qtpocmentalhealth @stonewalluk @switchboardlgbt @lgbtswitchboard @papyrus_uk

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“Como artista y modelo, he experimentado mi propia lucha con la salud mental, así como miembros de mi familia y seres queridos, que han sido afectados por depresión, ansiedad, bipolaridad y esquizofrenia. Es doloroso e insensible para una firma como Gucci, usar esta imaginería como concepto para un momento fugaz de moda“, aseveró Ayesha Tan Jones.

Como respuesta a la protesta pacífica de la modelo, Gucci comunicó a través de su cuenta de Instagram, “Las camisas de fuerza fueron presentadas en el desfile de Gucci SS20 como la versión más extrema de un uniforme dictado por la sociedad y quienes lo controlan. Las prendas fueron una declaración para el desfile y no se venderán”, aseguró la firma italiana.

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Uniforms, utilitarian clothes, normative dress, including straitjackets, were included in the #GucciSS20 fashion show as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold. @alessandro_michele designed these blank-styled clothes to represent how through fashion, power is exercised over life, to eliminate self-expression. This power prescribes social norms, classifying and curbing identity. The Creative Director’s antidote is seen in the Gucci Spring Summer 2020 lineup of 89 looks, he has designed a collection that conveys fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity. #AlessandroMichele

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